Solve your franchise territory issues with a little bit of Vision®
- 15 Nov 2022
Vision is franchise mapping software for creating, managing and selling franchise territories better on the web. Without this unique service from Atlas Mapping, many clients would be lost.
Knowing where you can find your next franchise territory shouldn’t be complicated. And it certainly isn’t with our system. Vision makes it easy to explore market data, build territories that are the right size and open new stores in great locations.
To give you a better idea of what we could do for your organisation, let’s take a look at some of the common challenges facing franchise networks today and how using Vision® can help overcome them.
Do you struggle to see where available territories are?
In Vision, every territory is displayed clearly on a Google Map. Labels make it easy to see what the territory is called and colour-coded classifications show its commercial status. So, for example, that could be ‘awarded’, ‘resale’ or ‘under offer’.
Because Vision integrates with Google Maps, if you want to pick up a better sense of any particular area, all you have to do is drop into street view. This will give you a good initial impression as to whether the area you’re thinking of becoming involved with is right for you or not.
Our system also makes it easier to identify hot spots or, better still, gaps in the market that your competitors do not cover.
Do you find it time-consuming to make a territory?
Trying to define a territory can feel like going back to the middle ages for franchise networks without the support of the latest technologies.
With Vision, you start off by selecting the geography of the area. As the selection is made, the demographics are summed up in real time so the user knows exactly what lies within the area, in terms of criteria like total population and household income.
Vision enables you to build territories by simply clicking on the map, and the system includes a few handy tools that let you select larger areas. This makes it easy and intuitive to use for first-timers. While, for seasoned territory pros, you could say the franchise world is their oyster.
Whether you want to set up a new territory or you’re looking for ways to increase sales in existing areas, heat mapping enables you to focus your energies and investment in the places that have the most potential.
When you’re building your territories, real-time updates to the market data give you information on the number of potential customers in the area and how this territory compares with the rest of the network. The more insight you have, of course, the better your decision-making will be.
Is it overwhelming being the only one in the company who uses the mapping system?
We really do sympathise - older mapping systems can seem very cumbersome and old-fashioned. With very little training or support provided by the hosting company, the knowledge of how to use the technology is usually passed down from one person to the next as there is simply no alternative. Not only is this hugely inconvenient, but it can also be a real problem if the person passing on the information doesn’t have a full understanding of the product.
Vision allows for multiple users with different permissions. Better still, the support team is always on hand to chat through any difficulties if you can't find the answers you need in our Help Centre.
This helpful online hub covers everything from using the system, API documentation and product updates. It will guide you through all the everyday functions such as adding a new user, what to expect in a new boundary release and creating a new layer.
With the Help Centre and our Support Team on hand to guide you every step of the way, you’re perfectly equipped to move forward with Vision.
If you’d like to speak to us about how Vision could help your franchise, please don’t hesitate to get in touch.