TREND Transformations® are a full-service home and business remodelling franchise, offering an impressive selection of stylish, luxurious and elegant surfaces at reasonable prices.
Visit the TREND Transformations® websiteWe are very lucky to have enjoyed a fantastic relationship with Granite Transformations UK since our earliest days.
As part of a rebrand to TREND Transformations®, we were asked to help define the franchise opportunities in UK, Ireland, USA, Canada, Australia, and New Zealand and provide the means to manage the network.
Our first step was to look at the achievements of the Granite Transformations franchise network.
We considered customer location, behaviour, and distance-to-store, and then added socio-economic and market data to build a real picture of what each franchisee had achieved.
Looking at the past painted a part of the picture, but with the change in the brand to TREND Transformations®, we had to consider the appeal to a wider audience than they had before.
We discussed this in depth with management and made adjustments to our suggested territory model to ensure their dreams will become a reality.
We agreed that each territory should contain a minimum of 100,000 homes, providing each showroom with ample opportunity for success within a reasonable drive time.
The result? A global franchise territory network of around 1,000 single-unit opportunities with additional expansion areas.
We delivered a global implementation of our software Vision® which allows each country to manage both their new and existing territory networks.
Through Vision®, TREND Transformations® can easily see the available franchise opportunities, share them with potential owners, and manage single and multi-unit areas.
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An analysis of customer drive times and the application of socio-economics has given them a deeper understanding of their customers.
An investment in global franchise territory mapping means they can concentrate on franchisee recruitment knowing where the opportunities are.
Because the territories are based on the results of analysing the existing franchise network, new franchisees will be more confident in the opportunity.
As Vision® is web-based, the team can access all of the information they need in seconds from anywhere in the world.
Intuitive use of colour by Vision® enforces consistency worldwide and allows each country's team to identify which territories are awarded and which are available.
Sharing territories through beautiful reports in Vision® helps TREND Transformations® to sell more franchises and reach their goal of 500 by 2025.
Our involvement as a third-party in redeveloping the TREND Transformations® territory network has increased credibility with potential franchisees.
Existing franchisees have higher confidence with access to detailed information on their customers, local market, and expansion opportunities.
I've been involved in franchisee recruitment for 14 years, and Atlas Mapping have played a huge part in creating credibility and trust in the brand through their territory mapping. I use the mapping proactively throughout the entire franchisee recruitment process to create and focus interest, and, when new franchisees join, the mapping becomes integral to them understanding their customer demographic, target marketing and their own franchise expansion strategies.
It's hard to a put a true value when involving Atlas Mapping in creating or redeveloping your franchise territories, but what I can say is that the part they play in the ultimate decision franchise candidates make to join the company, and the ongoing confidence it gives existing franchisees to help run their business, makes it one of the most invaluable tools in the franchisors support toolkit.
Dugan Aylen, Head of Global Franchisee Recruitment
With our leading franchise territory mapping services and the best software for managing your network and selling more franchises, we're here to help you fulfil your ambitions, whether it's in one country, two, or all of them!
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