Everything you need to know about franchise territory mapping

There's a lot more to franchise territory mapping than just grouping some Postcodes together and 'googling' the population within them. We created this guide to make sure that if you or your franchise consultant are building your territories, you get it right and understand the reasons why beyond it being part of your franchise agreements.


Step 1 Territory size

Getting your territory sizes wrong can lead to locked opportunity or franchisee failure. You don't want to get it wrong!

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Step 2 Use the right data

Take a moment to think about what data best describes your customers and use it to define franchise opportunities.

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Step 3 Use the right geography

Administrative boundaries. Postal boundaries. Which is the best to use? That depends on your business model.

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Step 4 Market accessibility

It's not enough to have the opportunity, it needs to be accessible to you.

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Step 5 Our top tips

Take a look at the bigger picture with our top tips for your territory network.

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